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Project by: Juliana Bodonaro, Gabriella Juarez, Ryan McDearmont, Rowan Miller, Lily Snodgrass, Kira Hallisey

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Problem

  • Adidas® products are sold through other retailers

  • Adidas® loses revenue through these sales

  • We want to incentivize consumers to use the Adidas® site

Solution

  • Easily join rewards program

  • Effective use of navigation bar

  • Accessible product options

  • Quick checkout navigation

Impact

  • Users have quick access to deals & sales

  • Shopping on site quicker and easier process

  • Higher volume of  return customers

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Process

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Research
Definition
Ideation
Prototype
Reflection
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Adidas® "Own the Game" Until 2025 Strategy

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Strengthen
credibility of 
Adidas® brand
Create unique
consumer experience
Expand 
company
sustainability 
efforts
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"Own the Game" & Our Design

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Sharpen 
architecture
of 
brand
Double
e-commerce sales to between $8-9 billion
Enable company with innovative mindset
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Rebecca Johnson

25 | Yoga Trainer | Austin, TX
Goals
  • Express her personal style
  • Find reliable & consistent products
  • Creating new experiences
  • Buy more sustainably 
Pain Points
  • Wasting time finding particular products
  • Uncertainty about a product's fit
  • Lack of consumer reviews on products
  • Inability to express personal style 
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User Flow

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     Google

 Facebook

     Email

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Wireframes

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What We Coded

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Iterations and Limitations

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Our Dedesign

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CONTACT

Based in Austin, TX
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Get in touch

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© 2022 by Kira Hallisey

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